Click on one of the people below to find out more information.

  • Eric Nielsen
    Owner and President

    Nielsen Automotive Group began with a single dealership in Rockaway, NJ, in 1982. But, the story really begins in the 1970s, when Eric Nielsen began his automotive career as a lot porter. Eric's eye for detail, commitment to excellence, and unwavering loyalty helped him quickly climb the ranks and eventually land the role of dealer principal at Dover Chrysler Plymouth. Eric's values immediately helped him impress manufacturers, vendors and most importantly, customers and he built a sterling reputation that allowed him to expand his reach. The organization grew to five locations the next 30 years and nearly tripled in the dozen years that followed to 14 dealerships in 2024. Eric and the Nielsen Automotive Group have received several industry honors along the way thanks to his people-first approach, culminating in Eric being named New Jersey's Time Magazine Dealer of the Year in 2018. "The most rewarding aspect of my retail automotive career is being able to provide a great work environment for my employees. One in which they can advance and provide for their families." In addition to building relationships and setting his employees up for success, Eric has been a pillar of the community. His charitable involvement is far-reaching, including in support of the March of Dimes, the American Cancer Society, St. Clare's Foundation, several pet rescue and adoption services, and many more. This spirit of service is as strong as ever within Nielsen Automotive Group.

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  • Bill Snouffer
    Partner and General Manager
    (973)599-2147

    Bill started his tenure with the Nielsen Automotive Group as a salesperson at Dover Chrysler Plymouth in 1982. As a top-performer, Bill was promoted to sales manager in 1990 and ultimately, Partner and General Manager in 1998. With over 40 years with the Nielsen Automotive Group, Bill has been recognized multiple times for being one of the top 50 sales managers in the country for exceeding manufacturer's sales expectations. Bill is happily married to his wife, Lynn Snouffer, and has one son following in his footsteps in the car business, in West Palm Beach, Florida. Bill has been the "face" of the dealership on TV and radio and is a major advocate of both employee and customer satisfaction. Bill is an avid golfer, past NJ State Junior Champion and still maintains a near scratch handicap on the links.

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  • Brian Regan
    Chief Financial Offer

    Brian was born and raised in Hasbrouck Heights, NJ, where he also met his wife, Dana. Brian and Dana have been together for over 30 years. Brian and Dana have 4 amazing children, Mathew (married to Maya), Jayna, Mareya and Rylli. From 1990-1994, Brian attended Pace University where he studied accounting. He also played football for 4 years. Brian's grandfather and father owned General Motors car dealerships until 2008; he was raised in the auto business. His grandfather and father thought it was important to learn every aspect of the business, so when Brian was 15 they had him working in the parts and service departments of one of their dealerships. Eventually, Brian ended up in the accounting department overseeing 2 stores, one in NJ the other in NY.  In 2011, Brian was hired by Bill Snouffer to work at Nielsen Dodge Chrysler Jeep Ram.  As time went on, Eric Nielsen acquired more and more dealerships and Brian's role expanded. Brian's favorite work saying is "when emotions are high, common sense is low."

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  • Rick Vrablik
    General Manager
    (973) 599‑2114

    Rick Vrablik is an accomplished automotive executive with a proven track record of leadership and success in dealership management. As the General Manager of Nielsen Ford of Morristown, Rick has 24 years of industry experience, overseeing operations, driving sales growth, and ensuring exceptional customer experience.

    With a strong background in sales, finance, and team development and as a graduate of NADA Academy, Rick is committed to fostering a high-performing culture that prioritizes customer satisfaction, operational efficiency, and long-term business success. Passionate about innovation and staying ahead of industry trends, Rick continually seeks new strategies to enhance dealership performance, optimize digital marketing, and streamline the car-buying and servicing processes.

    Outside of work, Rick enjoys cooking and competing in BBQ competitions, attending sporting events, going to Disney, and volunteering in his local community. Most importantly, Rick enjoys spending time with his daughters and cheering them on in their activities.

    For expert automotive guidance and a best-in-class dealership experience, connect with Rick Vrablik today.

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  • David Lapsansky
    Director of Fixed Operations
    (973)599-2433

    David has been with the Nielsen Automotive Group since 2011.  He started his automotive career in 1985, and quickly excelled to service department management, running large multi-store locations.  David is a very dedicated employee with a track record of high customer and employee satisfaction. He has been married for 37 years and counting, has 2 sons both in finance and 1 daughter who is a registered nurse. He is also a real estate investor and enjoys wining and dining in his spare time.

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  • Lynn Jurena
    Director of Human Resources
    (973)599-2152

    Before being recruited by Nielsen, Lynn was a Human Resource Consultant for Harvard University. She worked in the Harvard University Information Technology Group on the HarvardX Project to bring access to the Harvard education worldwide via on-line, no-cost learning. She also worked for Target for 8 years and helped open two new stores in Rockaway and Hackettstown where they had to hire over 500 employees that had to be boarded (background checks & drug screening) and trained. She also worked for Disney as the Operations Manager at one of their retail locations. In her former position with Disney, she was responsible for escorting Mickey and Mini Mouse when they visited this area!

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  • Colin Carrasquillo
    Digital Marketing Manager
    (973)599-2147

    Colin, Digital Marketing Manager for the Nielsen Automotive Group, has over a decade of experience in digital advertising and marketing and a great passion for digital advertising in the automotive space. He began his journey working at an advertising agency primarily focused on automotive advertising, honing his skills and acumen along the way. He developed a "pedal to the metal" mentality; always pushing the boundaries of digital advertising and marketing and always learning. He has since come "full circle," now working on the dealer side of things where he still holds that same "pedal to the metal" mentality. Colin has attained several accomplishments over the years, including being chosen by the Google Dealer Council as one of ten professionals from the U.S. automotive industry who represented the entire dealer community to shape the future of digital advertising for automotive dealers. He has also served on Stellantis's Digital Advisory Board since October 2021, where he works to create an open line of communication between Stellantis and its dealer body to enable all parties to become more closely aligned with automotive marketing needs and priorities. Colin also hosts "Marketing Matters" on CBT News. Colin's hobbies include wine (buying, collecting, and drinking), staying active (weightlifting, volleyball, and tennis), and buying and selling comic books and watches.

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